PC buyers are not thinking about the season of goodwill, according to a survey commissioned by computer mail order company Time Computer Systems. The survey of customers showed that 70 per cent of people ordering PCs were buying for themselves rather than as Christmas presents.
?The feel good factor is still alive, with consumers rewarding themselves with a gift at the end of the year,? the report said.
Although consumer confidence is back the survey showed that buyers were still concerned about their spending. ?They are looking for value for money with the majority (69 per cent)of respondents stating that the most important factor for their purchasing decision was price, regardless of service (cited by only 2.7 per cent), brand name (8.2 per cent) and the amount of free software installed (16.5 per cent).
More than half of those surveyed were first time PC buyers and claimed to know very little about computers, although they did note that microchip performance and speed were important. Memory size also rated highly and more than a quarter of buyers considered this important when choosing a PC.
More than 85 per cent of respondents planned to use their new PC to work from home or for education. Less than a quarter claimed to be buying a PC for games or entertainment and the rest insisted they were buying it for ?serious reasons?.
It seems the Internet boom has yet to hit the home market as only 12 per cent of Christmas PC purchasers intend to use their new machine for sending email or surfing the Web. Middle aged men still dominate the electronics age as 85 per cent of PC purchasers questioned were males and 40 per cent of them were aged over 40 years.
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