Coca Cola is to build an online digital media archive, making it the first company to move an entire advertising and brand history to an online digital media environment.
The archive will include everything from the very first press ad, which appeared in 1886, to the famous 1970s Coca Cola Hilltop commercial that featured the I'd Like To Buy The World a Coke jingle.
IBM has been chosen to supply the technology, which includes Content Manager, Lotus Notes and Lotus Domino, to build the archive.
The system will bring together more than 9,000 graphical images, over 7,000 text documents and an advertising library which will ultimately contain more than 25,000 television ads and corporate videos.
Philip Mooney, director of corporate archives at the drinks firm, said in a statement: "The Coca Cola Company has a rich and extensive archive of imagery and documents that defines our company and our brand."
The archive, which also includes the recent TV Diet Coke hunk and Norman Rockwell's Americana imagery, will be made available to staff in over 200 countries.
For example, if a Coca Cola advertising team is working on a new holiday campaign, a team member can search the digital archives for 'holiday' or 'Christmas' or 'Santa Claus'.
The team can search for topics across different types of data sources simultaneously through a specific keyword, year, brand or image.
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