Siemens is attempting to put a gloss on the sale of its troubled Tyneside semiconductor factory with a slick global marketing campaign.
The marketing blitz features a glossy brochure which has been sent out to 500 prospective buyers.
The factory, which Siemens said last week it was closing with the loss of 1,100 jobs, is on the market for an undisclosed sum. The German giant has denied reports that it is asking for around #500 million.
Peter Mandelson, trade and industry secretary, has set up a taskforce with Siemens in an attempt to find a buyer for the factory and save local jobs.
Siemens said it will begin moving machinery out of the plant from the end of September, with the factory closing at the end of January.
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