Baan is making plans to expand its services business, following confirmation that it will not be sold off by parent company Invensys.
Announcing the enterprise software supplier's new strategy, president Laurens van der Tang said that the company's current offerings had been too limited.
"We mostly provide basic services," he admitted. "We don't do all the services our customers typically require. We don't do well today in project management and taking responsibility for projects. We typically don't integrate our solutions with customers' legacy systems."
As part of the service strategy, Baan will offer project management and take greater responsibility for projects. Over the next 12 months it will focus on recruiting new staff to meet these needs.
"We will offer stronger project management. We will help integrate and customise Baan solutions," said van der Tang.
"We will take responsibility for hosting solutions for customers if that is what they require," he added. "We may use partners to do this because we may not want to establish the infrastructure for that, but we will be the primary partner and take responsibility for the hosted solution."
But analysts were cautious in their reactions. Graham Fisher, senior analyst at Bloor Research, said: "Most vendors want to become more services oriented but we haven't seen anyone deliver the goods so far. Everyone is trying to move themselves up the food chain but Baan is going into services very late.
"Services is a different business model from products and Baan's success will depend on whether it can get to grips with that model. Services is about selling people. It's about building a long-term relationship with the customer."
Baan announced the strategy following confirmation that it will remain under the ownership of UK engineering group Invensys, as part of the new Invensys product management division.
"We are focusing on the industrial enterprise. No other major enterprise software company has a focus on this market," explained van der Tang. "We are uniquely able to provide both enterprise solutions and complete integration to the real-time world of the shop floor because of Invensys' expertise."
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