German information systems giant Siemens Nixdorf has set up a virtual business park or online shopping mail aimed at small and medium-sized organisations who want to do business on the web.
SNI has developed Entropolis, a managed online infrastructure that will allow organisations to host themselves on the web at a number of different levels. Its partners are Netscape and one-to-one marketing Internet software company Broadvision.
Klaus Homer, general manager of advanced services and media at SNI, said: ?This service offers a migration path from a plain Web presence to online marketing and ordering to full-blown electronic commerce and online customer relationship management.? The service is aimed solely at the business-to-business market segment.
Rana Mainee, a director at IDG marketing services, believes the Siemens virtual business park will offer a better service to businesses than the Department of Trade and Industry?s project. ?One to one or point to point marketing where the Web can be used to tailor products and advertising to individuals is the true goal of the 1990s,? he said. ?Entropolis offers the Broadvision one-to-one marketing approach and SNI has to guarantee a service level to its partners.?
The cost for a plain entrance to the service will cost around #300 a month, said Homer. ?What we offer is a complete presence on the Web and a basic tool set for customer relationship management. Beyond that customers will need to invest heavily on extra hardware and software.?
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