Microsoft outlined today how it believes its revamped ecommerce strategy, including product enhancements and more partnerships, can bring a million more businesses online worldwide this year.
Group vice president Jeff Raikes, speaking today in London, stressed that if companies want to accelerate ecommerce growth, they must manage their website properly. This includes keeping its catalogue of products up to date, tracking user behaviour and order status.
Microsoft?s Ecommerce Server now includes improved catalogue support and improved personalisation, features that Microsoft claims help give corporate customers a unique offering.
?These are key areas for improvement,? said Raikes. ?One to one marketing is a critical tool.?
Raikes cited Carphone Warehouse as an example of a UK company that has used Microsoft products to simplify the very complex job of choosing a mobile phone through its website.
Raikes said companies must transform the supply chain into the ?value chain? by building stronger relationships with trading partners. More collaboration is needed between retailers and suppliers to reduce inventory while at the same time reducing the number of out of stock situations.
?We will work together to integrate more diverse solutions, build upon standards to share information and use it to build business insight,? said Raikes, talking about Microsoft?s commitment to Windows CE for use with such devices as handheld scanners.
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