The Apple iPad is not having a detrimental effect on notebook sales, according to industry analysts.
Research firm NPD Group said that iPad owners are not choosing the tablet over other PC formats, but rather are an entirely different group within the consumer technology sector.
A survey by the company found that of those who had bought an iPad, only 13 per cent had chosen the Apple tablet rather than a new notebook PC. Additionally, 24 per cent had picked the iPad over another e-reader device.
Brand loyalty was noted as a major factor in the study. NPD Group found that some 48 per cent of iPad buyers already own a Macintosh computer, while 38 per cent already own an iPhone.
The report seems to contradict earlier comments by the chief executive of electronics retailer Best Buy. Brian Dunn said that his company had seen notebook sales reduced by 50 per cent since the arrival of Apple's tablet.
NPD Group vice president of industry analysis Stephen Baker said that while the report did not indicate cannibalisation, the figures could change after the early adopter rush subsides.
"As Apple increases iPad distribution and consumer interest peaks, the profile of an iPad owner is much more likely to mirror the overall tech population," said Baker.
"When that does happen other tech products with similar usage profiles as the iPad, such as notebooks, netbooks, and e-readers will come under increased pressure from the iPad."
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