Netscape is considering the development of European versions of its Netcenter Web 'portal' site, executives said at a strategy briefing in San Francisco on Thursday.
"Thirty per cent of Netcenter traffic is from outside the US," said Linda Lawrence, vice president of international marketing.
Netscape will focus first on adding country-specific 'channels', or sections, to its main Netcenter site.
The company will then try to expand these channels with a growing number of 'channels whithin channels'. As soon as these achieve ?critical mass?, they may be spun off into separate, local Netcenter sites, Lawrence said.
Lawrence pointed out that, at the moment, the immature Web advertising market in Europe is a limiting factor. ?No one is going to get rich running banner ads," she said.
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