BT Ignite has announced that it is changing its broadband strategy to generate more cash by concentrating on fewer customers.
The initiative is widely seen as a reaction to the disappointing demand for the broadband services BT Ignite offers to small and medium sized businesses across Europe.
Chief executive Andy Green told the Financial Times that the company would be focusing on just 10,000 of its large corporate clients in Europe.
He said that BT Ignite had been dissipating its energies with too many smaller businesses.
The company invested heavily to cover Europe with a 55,000km fibreglass network linking 290 cities, in the expectation that companies would switch to broadband networks.
Green explained that BT Ignite was now restricting the number of clients it approached as it was important that the company made a profit.
He wants to lift BT Ignite's profit from four to 15 per cent over the next three to four years, and generate a positive operating profit before interest and taxes.
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