The BBC's online coverage accounts for 58 per cent of all UK traffic going to sports websites, with the official Yahoo FIFA World Cup website getting only one fifth of that traffic.
The BBC Sport website pulled in 1.58 million unique visitors overall last week, recording an average viewing time of 11 minutes.
The closest rival was Sky Sports, which boasted 423,000 unique visitors at an average of five minutes each.
The BBC said that its own web statistics showed its overall sports traffic as high as three million unique users when worldwide traffic was included.
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