Apple sent out invitations earlier this week to a select number of media and industry partners for a major product unveiling on 12 October.
The email invitation said only: 'One More Thing …', and displayed a picture of a closed curtain. It did not provide any information other than the event's location and date.
Many industry insiders are speculating that the event in San José, California will see the unveiling of a video iPod. Such a device would be a logical next step in the evolution of the portable media player.
Apple started offering video downloads from its iTunes music store earlier this year, and 'video' is mentioned in patent and trademark filings.
Apple's computer business has taken a back seat to the vendor's hugely successful range of iPod music players.
But there is some early evidence suggesting that the cult status of the iPod is renewing interest with consumers for Mac computers.
Latest Tesla news: Tesla stock price tanks amid reports of 'widening probe' by SEC and claims the base Model 3 loses money
SEC 'probe' takes its toll on Tesla as new research suggests that Tesla loses $6,000 on every $35,000 Model 3
10nm Cannon Lake Core i3-8121U CPUs make a rare outing with Intel's NUC mini PC
'Notorious' Australian child hacker thought he had executed 'flawless' hack
The former employee says that Tesla fired him for bringing the accusations to management internally