Sun Microsystems, Oracle and PricewaterhouseCoopers have created a joint venture with the aim of enabling entertainment and media companies to manage their content more efficiently.
The move follows the alliance between the three firms to develop the Compas suite of applications in such areas as customer care, billing, data warehousing and human resource management, for global communications organisations.
But the goal of the new joint venture is to enable companies to deploy their content across multiple publishing and distribution channels, and to help them archive, retrieve and manage information more effectively.
Other aims include better support for organisations' ebusiness applications, providing them with the means to boost royalties and intellectual property rights, and improving digital conversion mechanisms to reduce production and distribution costs.
The companies said in a joint statement: "The entertainment and media sectors are under tremendous competitive pressure to manage more efficiently content in all forms, accommodate the rapid expansion of broadband into the home, and deliver any content anywhere, anytime on a multitude of devices."
They added that, in future, they would also like to expand the scheme outside of the entertainment and media world, but did not disclose any specific sectors of interest.
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