Intel chip clonemaker Cyrix claimed today that the number of corporate buyers prepared to evaluate its chips has soared from three per cent last year to 32 per cent now.
Alain Tiquet, European strategic sales manager at Natsemi-Cyrix, claimed that success in the retail market was the reason that - according to the chipmaker's own survey - IT managers were considering its processors.
He said: "There's a very strong influence from the retail market. People go into stores and think why should they pay more for similar technology? Today, the [entry level] segment accounts for 50 per cent of all retail sales in the US."
Tiquet claimed that that Cyrix is now a leader in the sub-$800 PC category. "We're more focused and successful in this area than Intel," he said. He claimed that Cyrix held 43 per cent market share in the retail sector in the US, with AMD holding 48 per cent share and Intel the rest.
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