Database software giant Oracle has formed a separate, independent company, to give easy access to the internet from non-PC devices, such as cellular phones.
Called OracleMobile, the services available will include Amazon.com's retailing, eBay's online auction, Sabre's Travelocity.com travel services and Etrade's online trading.
Larry Ellison, chairman of Oracle, said the company has developed a technology called portal to go, which maps existing content on to phones. "Our technology lets you map it on to different devices. It takes existing web content and gets it mobile in hours or days." "It was a nightmarish thing to do, to get it to work smoothly. Now that we can do that, it's live and real," he added. "By 2002, every cell phone in the world will have access to the web."
Ellison said OracleMobile will do three things. It will be a consumer portal with content providers, a business hosting wireless activity for businesses, and it will sell the technology to mobile carriers so they can map it themselves.
Ellison said: "It's the exact same technology that is applicable to consumers and business. There are 50 million different devices around today and the technology is global and available all over the world."
Oracle has also partnered with Swedish telecommunications company, Telia, to create, develop and sell wireless internet products outside the US. Oracle also plans to work with additional partners in Europe and Asia.
Ellison also announced that Oracle Mobile has a CEO, Denise Lahey. Lahey said the company has brought almost 25 services, which can be personalised and customised, live. She pointed out that services include dining guides, reservations and driving directions are now available from different providers.
She said that through a strategic alliance with Motorola, the company will provide voice-enabled technology for the transactions. "This is the first time we are integrating personal information with mobile services. We are providing an integrated calendar and contacts with mobile services as well as links." She said the web-enabled and voice-enabled services would be rolled out over the next couple of months.
Revenue will be generated on transactions made over the service, advertising at the site, and services offered to manage businesses' wireless web efforts.
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