Consumer electronics heavyweight Philips has joined the MP3 foray with a player dubbed 'Rush'.
The player comes bundled with Realnetworks' Jukebox and is scheduled to ship in the first quarter of 2000.
Rush is one of the smallest flash memory players to be released, measuring at just under three inches square and less than an inch deep. Driven by a 32Mb Smartmedia card, it can store up to one hour of CD-quality music.
"It's amazing to think that such a powerful digital audio product can actually fit in my shirt pocket," said Andy Mintz, vice president and general manager at Philips Consumer Electronics.
Mintz said that Rush is just the first step in Philips' strategy to bring consumers affordable technology that will integrate PCs with traditional stereo environments.
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