Broadline distributor Ingram Micro UK is expanding its system builder offering after being authorised as a Microsoft original equipment manufacturer (OEM) distributor.
Ingram can now support resellers which build, sell and support PCs and servers with Microsoft OEM products installed.
The deal with the software vendor completes the distributor's components portfolio and ensures that its system builders can be supplied with all products required to build white boxes.
Darren Seawood, Microsoft product manager at Ingram Micro, explained that the deal will fill a gap in the division.
"We have been dealing with Microsoft for a long time and have had its whole portfolio apart from the OEM business," he said.
"Resellers have been asking for Microsoft OEM products for as long as I can remember and it has always been upsetting to send the business elsewhere."
Ingram's components division works with between 2,000 and 3,000 system builders on a regular basis.
Mark Walton, business development manager at Microsoft UK, maintained that the software giant is continually evolving its relationship with Ingram in the UK to get to its broad channel base.
"The breadth of Ingram Micro UK's system builder customer base will present us with [good] business opportunities," he said.
Seawood claimed that winning the Microsoft OEM business was helped by the distributor's earlier capture of Intel's processor business.
Matt Sanderson, head of software at Ingram UK, explained that the distributor is enlarging its components business.
"Components is a focus area for us at the moment, and we are currently putting in a lot of resources," he said.
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