Intel is to undertake an aggressive marketing campaign to push its networking products in India and spearhead expansion in the growing networking sector across the entire Asian region.
The Indian arm of Intel, which is known in the region almost solely as a chipmaker, is chasing the market lead of 3com in Asia.
Intel has advertised and sold its networking products in India for two years but this will be its first maior push. It will focus on Fast Ethernet adaptors, switches and routers.
Atul Vijaykar, Intel's director (south Asia), confirmed that the company expects to register a 100 per cent increase in sales each year for the next few years through its new marketing campaign.
Commenting on Intel's plans in the Pentium II area, Vijaykar said Intel Asia Electronics, will primarily target the processor at the home electronics market.
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