Pictures from this week's Social Networking World Forum in London
Attendees network at the social forum. Discussion centred around the rise of Twitter, as well as targeted marketing initiatives and the importance of moderation on web sites.
Penny Power, chairman of the forum, and founder of social networks for business provider Ecademy Limited. Power said she had recently signed her three daughters up to Twitter so they did not lose out on suitable account names. She advised business attendees to do the same.
Dirk Singer, co-founder of brand marketing specialist Cow PR. Singer warned attendees that delaying implementation of a social networks marketing strategy could be damaging for business. Social networks are also a cheap means to market brands in a recession, he said.
Dominic Sparkes, founder of online community management firm Tempero. Sparks discussed how and why firms should moderate social sites in a workshop at the forum. "We are seeing a trend with moderation that people don't just want editing and deletion of swear words. It is now about community management and looking after users, making sure they are happy and feeding back to them on issues they care about," he said.
Coca-Cola global interactive marketing director, Michael Donnelly, has a coffee before discussing the details of the company's highly successful social networking strategy.
Attendees in discussion at the Social Networking World Forum
The forum, attended by firms such as Coca-Cola and British Airways, addressed
the challenges marketers and IT professionals face in leveraging the power of
social networks to create original brand experiences.