The company has been running a global advertising campaign around the theme of making the computer more personal, but HP senior vice president of marketing Satjiv Chadill claimed that this reflected a broader shift in the firm.
"The computer business is not just about distributing hardware. It is about giving attention based on industry needs, and the need to treat business as personal," he said.
"This includes addressing the specific needs of different industry types as well as those of different departments."
Chadill added that the reorganisation within the Personal Systems Group has made HP more flexible in the way it approaches sales, and should ultimately help it to take on Dell.
"Apple can manage to sell what is basically a hard drive for $500, and yet they were selling entire computer systems for $500. That's the difference marketing makes," he said.
HP and Centrica are the first industry partners to sign up to the government's new Code
New ice grows faster but is also more vulnerable to weather and wind
With a crackdown on cheats is coming in November, PUBG rushes to fix matchmaking problems introduced in Update #22
New material uses carbon dioxide from the air to repair and reinforce itself