Nokia launched its independently run Vertu line of luxury mobile phones last night at an event in conjunction with Paris fashion week.
Attendees, including Gwyneth Paltrow and various assorted French celebrities, were among the first to see the platinum cased handsets which will ship for £14,796 a piece, according to the company.
Extravagant purchasers of the phones can look forward to a scratch-resistant sapphire crystal face and bezels of platinum and gold. The leather holders are made of only the finest hide, of course.
Vertu president Peter Ashall said in a press release that the phones "reinvent an experience introducing an entirely new category in mobile communications".
Ericsson and Motorola have previously released gold-encased phones, particularly popular with oil sheikhs, and Vertu assures customers that internal upgrading is possible without changing the case.
Vertu will start taking orders next month, and the range will include a selection of casings including platinum, 18-carat white gold, 18-carat yellow gold and stainless steel.
"It wouldn't surprise me if people go for this," said David Bradshaw of analyst group Ovum. "Some people do see their mobile as a piece of jewellery."
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