Nearly two thirds of UK home Internet users visited ecommerce sites during December 1999.
According to a survey by researcher Netvalue, 65.8 per cent of home users visited an online shopping site during December compared with 61.7 per cent in November.
Telephone surveys of 2985 participants, conducted during December by Netvalue and Taylor Nelson Sofres, found that more UK users visited ecommerce sites than French and German home users. However, Germans spent longer on the sites - 42.2 minutes per user compared with 32.8 minutes in the UK.
The top sectors across all countries were books and CDs. Auction sites proved more popular in Germany with 16.4 users visiting a site compared with 15.2 per cent in the UK.
Internet service providers and portals were the most visited sites in the UK. However, 55.5 per cent of home users visited Microsoft's MSN at least once during the month, and 54.6 per cent visited Yahoo!.
Further findings from the survey reveals that the average home users logs on to the Web 7.6 days out of the month in the UK, spending on average 18.6 minutes each session.
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