The device consists of a pair of headphones and a "vibrating unit" which, once plugged into any media player, vibrates in time to the tune.
The adverts use the same silhouette figures as Apple, but with a white cord leading inside the figure's underwear.
Apple's solicitors have already fired off a letter to Ann Summers requesting that the advert is taken down.
"We hope this request to remove it immediately will prevent us having to consider further action," it reads.
However Ann Summers is taking the request less than seriously. "Perhaps I can send them an iGasm to put a smile back on their faces," company head Jacqueline Gold told the News of the World.
Molybdenum ditelluride is a two-dimensional material that can be easily stacked into multiple layers to create a memory cell
New light-guiding nanoscale device can control and monitor a nanoparticle trapped in a laser beam with high sensitivity
Optical traps are scientific instruments in which a focused laser beam is used to exert an attractive or repulsive force on a microscopic object to hold it in place
Scientists estimate that the exoplanet has already lost up to 35 per cent of its mass over its lifetime
The observations were made using the Atacama Array in the Chilean desert