By 2003, one in three households in Europe will have Internet access, according to a new study by research company Datamonitor.
With only 12.5 million European households currently on the Internet today, usage is forcast to increase 250 per cent to over 43 million users by 2003.
The most significant driver of Internet adoption in Europe will be the continued increase in the availability of Internet ready devices, notably PCs, coupled with falling subscription charges and improved local content, Datamonitor said.
"Despite huge and growing demand for Internet access services, increasing competition and commoditisation of Internet access faced in each western European market is forcing ISPs to lower their prices," Datamonitor said in a statement.
Today, the German Internet access market is by far the largest in Europe, making up more than 40 per cent of the total Internet access market in Europe and generating US$948 million.
The UK is the second largest market at $519 million in revenue and the Netherlands follows with $196 million. The least developed Internet market is Greece, with only $4 million in revenue and 20,000 subscribers.
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