The British Tourist Authority (BTA) makes its debut on the Web this week with the launch of the Movie Map site.
Based on the highly successful BTA leaflet, the site offers visitors details on films and cinema locations all over Britain.
The site uses the original BTA map to search the site by movie, location or tour. It also offers a journey planner which we tested with impressive results. Not only does it plan your route, but it also gives extensive details on distance and directions, as well as estimating how much petrol you'll need and showing you where petrol stations are en route.
The site also offers users clips and sounds from current films as well as information on where they are playing.
As a bonus to this useful addition to the favourites bar, the BTA is offering special offers at various movie locations. The user simply prints out the voucher (from the Net) and hands it in on arrival. The BTA will then use the data collected from the vouchers to assess how successful the campaign using the site was.
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