Global software supplier Progress Software has promised to invest its own money to assist application partners who can build a convincing business case for it.
The company is particularly keen to help businesses develop radio frequency identification and web services technologies.
Mark Gilliland, channel sales manager at The Progress Company, said: "The goal of our organisation is to enhance our partners' offerings and their time to market, at our cost, and we are willing to reap the rewards two to three years down the line."
Last week the firm also unveiled 50 new initiatives to enhance its Business, Technical and Operational Empowerment programmes aimed at helping its application partner community. These include workshops and online sales and marketing resources.
Gilliland said The Progress Company is in the process of developing closer links between its web services middleware company Sonic Software, and the products it has gained from recent acquisitions.
These include data management firm ObjectStore; Peer Direct, which has software for connecting different computing architectures; and DataDirect, which produces components for connecting software to relational and XML data. However, no new products have resulted from the plans yet.
Progress Software produces the OpenEdge 10 enterprise software platform, which has an online database and supports web services through both Java and Microsoft .Net architectures.
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