The founders of the Friends Reunited website have decided not to sell the £25m-valued business and instead push for global expansion.
In what is believed to be a management buy-in, former Financial Times boss Michael Murphy has been head-hunted to oversee the expansion of the site, according to a report in The Sunday Times.
Founders Stephen and Julie Pankhurst and business partner Jason Porter decided to retain a majority stake in the business, which boasts eight million registered users, after rejecting several external approaches for the site.
"We had some offers but we did not feel they were right for the culture of the site," Stephen Pankhurst told the newspaper.
Former FT chief operating officer Murphy will bring strong offline and online business experience from his experience with both the FT and ft.com.
Murphy promised international expansion of the venture, saying the technical infrastructure in place was scalable enough to accommodate "aggressive" growth.
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