Alta Vista plans to boost the number of investor visitors to its site by acquiring online financial community creator Raging Bull.
Raging Bull boasts some 1.7 million unique users who participate in almost 10,000 discussion boards. Its internal traffic measures more than six million page views each trading day. The financial details of the deal were not disclosed.
The contents of Ragingbull.com will be integrated into Alta Vista's Live! Money channel, which was the first channel to debut on the recently revamped Alta Vista site. Live! Money provides links to business news and financial sources, such as Reuters and Edgar Online, and operates a live Web cam on the Nasdaq trading floor.
Stephen Killeen, Raging Bull's president and chief executive, said: "We believe the combination will supercharge Alta Vista's already meteoric growth and provide users with the best one stop resource for financial content, community and discussion on the Internet."
The deal is part of Alta Vista's move to regain lost ground since Compaq inherited it as part of its acquisition of Digital Equipment. Compaq had found it difficult to consume the portal along with Digital's mainstream products and later sold it to Internet ventures group, CMGI. Last month, CMGI launched Alta Vista's new-look megaportal that combines search and shopping.
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