Austrian dotcom UCP, which owns the text and photo messaging service uboot, has claimed responsibility for the 'revenge of the ex' pictures of a man in a red bra and knickers published on website rat.com last week.
According to reports in Tuesday's Daily Telegraph and The Sun a cheating ex had been immortalised online in 21 pictures wearing only the red underwear and a pair of cowboy boots.
A message accompanying the pictures stated: "Thought you might enjoy this. Tom asked me never to show these to anyone ... VENGEANCE IS MINE!!!! This is Tom Shepherd. He lives in Caerphilly and likes to dress in ladies underwear. Girls, beware, he is a liar and a cheat."
However, UCP's UK office said the story was a promotional stunt for its new photo messaging service 'cheeez'.
Edward Orr, managing director at UCP UK, said: "We wanted to get some interest for cheeez and were pleasantly surprised to get over 100,000 hits on the site today."
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