Baan is positioning itself for a rebound with the help of IBM after having had a difficult year, according to a new report from investment analysts, Lehman Brothers.
Over the last 12 months, the troubled based enterprise resource planning (ERP) applications vendor has been buffeted by a series of adverse analyst reports and rumours that the way it reported sales had inflated its figures.
As a result, market confidence waned in the company and a drop in license revenues led to heavy losses. This spurred a cull of more than 1,200 staff and the closure or consolidation of more than 50 offices worldwide at the start of the year. (see Newswire 20 January)
But a report from Lehman's London office suggests there is room for cautious optimism. Although the firm is maintaining a 'neutral' position, it believes Baan is doing all the right things to put itself on the mend.
UK analyst company Butler Group said Baan is about to release a new suite of modular supply chain management software, heralding a more competitive era for the company.
"With traditional ERP vendors moving into new smaller market spaces, competition will be fierce. However, Baan is leaner and, hopefully, meaner than before, and the fact that it had already instigated a modular approach to ERP packages, should give it an advantage over some of its competitors as it approaches distinct market areas," said a Butler Group report this week.
For the full story of Baan's market position, see today's analysis section.
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