High street retailers are failing online because consumers do not believe that their brand translates to the internet, according to research from search engine marketers Web Objective.
The company has analysed the results of the eight most popular keywords across Google UK, including 'home entertainment', 'cheap DVDs', 'DVD deals', 'latest DVDs', 'cheap CDs', 'latest CDs', 'CD deals', and 'cheap games'.
"There is so much competition in the CD, DVD and games sectors that some of the larger, more traditional players are struggling," said Phil Hendey, chief executive at Web Objective.
"They are failing to capitalise on the growth of online sales in general and specifically are not taking their brand dominance onto the web.
"If businesses are not on page one of the popular search engine results, they could miss out on up to 85 per cent of web users."
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