The Government has relaunched Action 2000 in a bid to encourage small and medium size businesses to act now against the millennium bug.
A high-profile #10 million marketing blitz, kicking off with posters and newspapers and culminating in TV and radio ads, will hit home the dire consequences of failing to act against the problem.
The campaign will emphasise Y2K as a business issue rather than IT.
?Although awareness is high, too many small and medium sized businesses have yet to implement an action plan,? explained Gwynneth Flower, managing director of Action 2000.
?This campaign is aimed at those companies to encourage them to act now by calling our action line.?
The new Millenium bug action pack uses minimal technical jargon so it is accessible to everyone, explained Flower.
The campaign is backed by a new logo, placing fresh emphasis on the ?Act? part of Action. There is also a redesigned web site with a new domain - www.bug2000.co.uk
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