A 'reseller-friendly' US networking services company is set to open up shop in London.
NetEffect describes itself as a "converged communications solutions provider" specialising in network management and voice and data applications.
It offers network planning, implementation and management, as well as converged application development.
But instead of competing with resellers, NetEffect said that by not selling networking equipment directly, it will "work successfully with integrators and resellers".
Derek Gant, vice president of international business at the company, is to head the European operation. "We assist resellers in the market to implement new technology and help them to sell high-end solutions to their customers. We don't see ourselves as a direct competitor because we don't sell any equipment, so we are not going to the reseller primary base," he said.
"A strong European presence will allow us to grow with our US-based global partners and to build, organically, a solid European client base," he added.
NetEffect is to set up what it calls NetCentres to showcase different products available on the market, and train its partners to plan networks and operate products. They, in turn, can pass information on to their clients.
The company was set up in Atlanta two years ago by former networking and telecoms executives from companies including Cisco, Lucent, Cap Gemini, EDS and AT&T. It is also an accredited partner of firms such as Cisco, Amdahl, Cable & Wireless and Check Point, but claims to be vendor-independent and able to give "objective advice".
First published in Computer Reseller News
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