IBM is to drag its resellers, screaming or not, into a worldwide range of advertisements designed to appeal to small and medium sized enterprises.
The adverts, first shown to European journalists and partners two months ago, feature specific resellers that will sell IBM kit to the SME sector.
The idea is the brainchild of David Winn, former Emea region head of the IBM PC Company, who said at the first showing of the ads that he believed firmly in the company's channel strategy.
But last week he was promoted by IBM chief executive Lou Gerstner to act as virtual head of the entire European region. His replacement has not yet been officially announceds.
Whether Winn?s global ads hit it off with SMEs is a matter of some conjecture. He has already admitted his major competitors in this field are not Dell or Compaq but system assemblers.
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