Fusion Garage is to begin selling its Joojoo tablet exclusively to enterprises, after the device failed to dent the iPad's dominance in the consumer space despite some impressive specifications.
The company will sell its last Joojoo to consumers from its web site on 19 November, and all remaining stock will be sold to vertical markets including the medical, transportation and logistics sectors.
Fusion Garage believes that these industries will be able to take advantage of the 12.1in form factor. Internal storage will be upgraded to 16GB, and the operating system will be customised by Japanese software specialist Astec for business apps.
Outlets will also be able to load alternative operating systems such as Linux and Microsoft Windows onto the tablet.
"We are very pleased by the rapidly increasing vertical market interest in Joojoo. Companies such as Astec are able to do some very innovative customisation of the product, and enable Joojoo to be used in business applications that go beyond our consumer focus," said Chandra Rathakrishnan, founder and chief executive of Fusion Garage.
"At the same time, this marks the end of Joojoo as a product and a brand for Fusion Garage. We have learned a lot and will carry forward insight gained from Joojoo to our new generation of products that we will introduce in the first half of 2011."
Joojoo customers will continue to be supported, and additional information will be made available in the coming weeks, the firm added.
The tablet had impressive specifications on paper with a 12.1in, 1,366 x 768 resolution screen, 1.6GHz Intel Atom processor, Nvidia Ion chipset and Flash support.
However, the buggy interface, sluggish speed, poor internet experience and £320 price tag failed to set the market alight.
Fusion Garage is not the only company having a tough time in the tablet market. Toshiba was left red faced when its Folio 100 tablet was pulled from Currys and PC World just 10 days after its release after to a high number of customer returns.
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