Sky has announced plans to launch two broadband packages in June that promise 20Mbit/s connections for all.
The company said that it is streamlining its services by providing just two packages, and claimed to be the only internet service provider (ISP) offering such high speeds.
Sky Unlimited costs £7.50 a month for 20Mbit/s, and offers uncapped monthly use. Sky Everyday Lite has the same bandwidth, but is capped at 2GB a month. Customers with Sky's TV package will be automatically upgraded to Everyday Lite in the summer.
The nearest competitive deals are from Virgin Media with £10 a month for 10Mbit/s, and BT with £7.49 a month for up to 20Mbit/s.
However, Sky said that its deal works out cheaper than BT's in the first year, and that it is the only ISP not to reduce line speeds during peak periods.
"Sky is transforming the broadband marketplace again by providing Britain's best value up to 20Mbit/s truly unlimited broadband service, and the UK's only free up to 20Mbit/s service," said Delia Bushell, Sky's director of Broadband & Talk.
The company also claimed to be the only major ISP not to implement a fair-use policy on its Unlimited service, nor to use 'traffic shaping' programmes to manage bandwidth, which can slow connectivity.
"Unlike some other ISPs, Sky promises not to slow down the speed customers enjoy on its network at peak times, and in terms of usage Sky's unlimited service really means unlimited," said Bushell.
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