Oracle has confirmed it will announce plans later today to move into the emerging market for software applications hosting in Europe.
Dubbed Oracle Business Online, the new service will see Oracle hosting its own applications and third party systems for a swag of Internet businesses and fellow IT services firms.
Pricing will be based on customer usage levels. VNU Newswire will have the full details after the Oracle announcement, which takes place at 5pm UK time today.
The announcement will come as little surprise to industry watchers.
Oracle has long been a supporter of the ASP business model and in July announced an iHost scheme to encourage Internet service providers to transform themselves into ASPs (see Newswire 28 July)
While still in embryonic stage, the ASP industry is expected to grow from $8.75 million to more than $1 billion in the next five years, according to recent Durlacher research (see Newswire 21 July)
Proponents of the model claim it can reduce users' infrastructure and running costs by up to 40 per cent.
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