Texas Instruments' chief executive and president Tom Engibous claimed today that the company will continue to hold 45 per cent of the DSP (digital signal processor) market at least until 2000.
In a keynote speech to financial analysts at the annual Robertson Stephens conference in San Francisco, Engibous was bullish about TI's plans to dominate this sector, which is the cornerstone of the company's chipmaking strategy following its withdrawal from several businesses this year.
He said: "In the PC microprocessor world you watch an hourglass while you wait for processing to be done."
That contrasts with DSP, he said. TI will push hard into the digital cellular arena, cars, fingerprint scanning and networking equipment, he said. "Market demand for DSP solutions will explode. If you look 10 years out, many of the DSP applications haven't even been invented today," he said.
Entertainment, the digital TV market and collision avoidance systems will be big opportunities, he added.
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