Gamers have taken the shops by storm to get their hands on Nintendo's Game Boy Advance SP, even though the unit is only a cosmetic remodelling of the original Game Boy Advance.
With its sub-£100 price tag, the redesigned model addresses the flawed design features of the original, namely the lack of an in-built back light which gamers complained made the unit difficult to see at certain angles.
Most stores had sold out of the coveted platinum and black versions of the unit within 24 hours of its release earlier this week.
For some reason the cobalt blue model has not been such a quick seller, even after some online stores knocked a fiver off the £90 price tag.
Because the hardware largely remains the same as the original Advance, the unit was only thought to be of interest to hardcore gamers and new customers. But a buying frenzy has seen 'black market' prices go through the roof.
Nintendo has also added a rechargeable battery promising 10 hours of playing time.
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