Supermarket chain Tesco is revamping its electronic home shopping service in a bid to retain their online customer loyalty.
As part of the strategy, Tesco has installed Unipower System?s Shopping Magic eCommerce suite, which its UK developer claims overcomes the speed and reliability problems associated with shopping online.
The upgraded software will use ?push? technology to notify customers of special offers and new items when they hit the site. More importantly, it will now let customers order offline and connect just to mail the order. Each of the current 15,000 Tesco online customers will also get their own customised store, which will monitor their likes, dislikes and regular buys.
?The idea is that overtime the Tesco Home Shopper service will become your own personal shop assistant,? commented a spokesperson for Unipower.
"We were and still are on an extremely steep learning curve. The original Tesco Home Shopper provided us with valuable lessons about what customers like and what they don't. We've learnt the lessons and are now pushing ahead", explained Paul Arnold, senior business consultant at Tesco Direct.
Arnold said Tesco Direct?s main aim now is to differentiate itself from the competition and find new ways of effectively monitoring the purchasing habits of its home shopping customers.
Tesco Home Shopper is still only available at 11 London based stores. Tesco plans to roll the service out slowly as it develops further.
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