Channel 4 expects more one million hits on its Web site for history nuts this week, following its most ambitious Web and TV project to date.
Channel 4 held a two day archeological dig at three historical sites across York and posted results to the interactive Web site immediately - see www.channel4.com/timeteamlive.
Time Team is Channel 4's Sunday evening show aimed at archeology nuts and hosted by ex-Blackadder funny man, Tony Robinson.
Last weekend viewers to the live show were pointed to the web site once the programme finished. But for the first time Channel 4 Interactive Media, event organisers, posted real video images, still shots of artifacts from digital cameras and put 3D images on the site.
Interactive Media expect the greater use of moving and still pictures to attract more than double the number of hits on the site than previous, interactive sites.
Two previous interactive Web sites, also based around live Time Team digs, attracted 500,000 and 750,000 hits each and featured less use of pictures.
Jon Kingsbury, Channel 4 interactive media editor, said the new interactive site provided greater coverage of the live dig than the TV show could and those who surfed the site had an insatiable appetite for more information.
"People want more video and audio, more images and more sound and more pictures. It's added value. The Web can take a more pluralistic approach because the Web has more bandwidth available," he said.
The interactive site used real video to record finds - which included a Roman skeleton, bones, pottery and other artifacts. These were recorded on video and the pictures edited as mini films. Finds were also photographed using Sony digital cameras to record minute detail.
Kingsbury expects to ramp up use of realtime media at the next, as yet unplanned, live Time Team event. This may include use of streaming video via ISDN straight from digs, bypassing the editing process entirely.
"The web side has the ability to tell more of a pluralistic story and you can get the story straight from all those people involved who you don't see on the TV," said Kingsbury.
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