Microsoft opened its first online store on Wednesday, but the site is unlikely to sell any products.
While it will appear to be a typical online store presenting product information, pricing, and even a virtual shopping basket, shoppers will be presented with a list of resellers to fulfil their orders when they check out.
The first four resellers to sign up to the scheme are Beyond.com, CDW, CompUSA and Insight. Buyers will also have the option of buying direct from Microsoft, but will pay the full list price. This, according to Big Green, is typically 10-25 per cent higher than reseller prices.
The Microsoft store is open now to US shoppers and is located at http://shop.microsoft.com, but a Canadian version is due to follow as are localised versions for other countries.
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