A raft of Rogue Wave Software's senior management resigned this week as the middleware supplier stated its intent to become a serious player in the Internet and ecommerce market.
The firm has traditionally sold middleware for connecting databases to application servers and Corba or C++ based packages, but launched the Rogue Wave Internet Architecture (RNA) component framework earlier this year to enable users to build Web based applications.
Tom Keffer, Rogue Wave's chairman, explained: "The financial performance of the company is strong, but the board was becoming impatient with its inability to capitalise on ecommerce and Internet services. We have the technology to become a premier player in these markets and the board intends to see that happen."
As a result, Michael Scally, Rogue Wave's former president and chief executive (CEO), has already left to "pursue other opportunities and personal interests", while Gillian Webster, the firm's vice president of marketing, will depart on 3 September. And Allan Vermeulen, its vice president of development and chief technology officer, will also leave on 10 September to go to online retailer, Amazon.com.
Keller added that from 4 October, Scally would be replaced temporarily by Bruce Coleman, who specialised in turning companies around, but who would also assist in finding a permanent replacement.
Coleman said: "The process of making change is different from going forward on the steady basis of a growing company. My aim is to find the best CEO possible and as soon as possible, but I want to make haste slowly and get it right. The company needs to gain some recognition and do some things a bit better, but I'll be full time CEO until the job is over."
He continued that he wanted to see "small ticket sales" become larger sales to larger companies, and to introduce "strategies to have real products with fewer competitive barriers over the next few months and bigger products into the longterm. We can tune marketing to get some recognition to lead to more sales and we need to drive more business to Web site centric marketing programmes".
He said he also wanted to hire a head of Europe to boost sales in the region, which were slower than expected in its third fiscal quarter ending 30 June, 1999, and would "tune" the sales force to generate more revenues from OEMs and systems integrators.
Coleman added that he expected the company's core C++ and Java middleware business to grow by 25 per cent during the coming year, and its Stingray Windows middleware unit, which was acquired in March 1998 and generates 20 per cent of total revenues, to grow by 35 per cent.
But Rogue Wave also planned to come out with new ebusiness products in future, which were expected to make money by fiscal 2001, he said.
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