The internet, rather than kill off the printed word, has actually boosted book sales, according to feedback from the Frankfurt Book Fair.
One in four exhibitors at this year's fair now offer books for sale online.
The fact that online bookstores can stock far more titles than their bricks and mortar competitors, while offering major discounts, has been a big factor in bibliophiles turning to the internet to buy books.
Internet book sales now account for 15 per cent of sales in the US and around two per cent in the UK, where the market is said to be growing fast.
"Even if the term 'ecommerce' dominates the headlines, it's really about nothing more or less than the good old-fashioned book," said Roland Ulmer, president of the German Publishers and Booksellers Association.
Amazon.com is still the star of the online book world, with sales now clocking up over a billion dollars.
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