If someone will give Ari Naim $4 million, he will build a company with sales of $400 million in four years, he claims.
Naim is the founder and chief executive of Sycom Technologies, which is seeking to carve a position in the emerging market for chips for converged PC-digital-audio consumer devices.
The entrepreneur was at Comdex looking for one thing only - cash. Sycom will have revenues this year in the $2 million range so to leap to $400 million so quickly, he has to convince would-be investors he has a serious business plan.
The Comdex Venture Forum gave him, and many other start-ups, the chance to tout his wares. The Forum gives small companies that operate 'below the radar' of the mainstream hi-tech world a chance to sell themselves, bringing together venture capitalists and new companies.
This year the theme was 'convergence = divergence'. Sycom was one of several companies with wireless based business plans to present to the venture capitalists and investors in the audience. The company has developed what it claims is a unique chip that meshes together digital audio and PC technologies.
Sycom's products combine its proprietary audio management technologies and digital signal processing to enable the creation, delivery, organisation, editing, storage, and retrieval of audio and data content.
The company says it has partnerships with several companies including BT Comverse, Motorola and Octel. "The best way to grow our business was to encapsulate all that technology we had already developed into a single chip and we would offer it to large industry leaders and they could put it into their products and we could capitalise on their distribution," said Naim.
He said major companies would license the technology because it would save them two years in R&D time. As an example of the type of product that could be developed he gave the audience a sneak preview of a device built on Sycom's silicon to be released shortly by Dictaphone.
The product, which Naim said is totally "voice-centric", allows users to enter all information simply by speaking into the device. "I can create voice emails while driving in my car. When I get back to my computer, I dock the handheld device, press a button and the information transfers into the computer and the email gets automatically transcribed as text," said Naim.
If he raises the $4 million Sycom will quickly generate revenues by tapping into the tape recorder replacement, organiser, music and Internet markets, said Naim.
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