HP has outlined an initiative targeting businesses ranging from 1,000 to 10,000 employees, providing software, updated services and research options.
The Ten to One campaign will be headlined by two new software offerings, along with an add-on for the Amazon EC2 service.
HP's LoadRunner performance testing tool is aimed at companies running EC2 deployments, while Data Protector offers disaster recovery for Microsoft's Hyper-V platform.
The firm has also released an IT management tool known as the SiteScope Operations Manager.
HP is also planning to update its partner programme for mid-sized firms and offer new software delivery options.
The initiative is part of a push by HP to take a larger share in the medium-sized enterprise market which the company values at around $7.5bn (£5.2bn).
"The unique needs of mid-sized enterprises have been underserved," said Jonathan Martin, commercial solutions vice president and general manager at HP.
"Our software, services, partner programme and sales and marketing organisations, along with our broad experience, will help our clients and partners achieve immediate and long-term success."
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