Beenz.com, the UK creator of the cyber-loyalty programme, is looking to break into the US market by clinching a deal with MP3.com this week, according to sources.
Beenz work in a similar way to reward points collected at your local supermarket. If you visit a site that is signed up with Beenz.com, you can collect beenz in return for accepting a site's email or filling out a form, for example.
The beenz can then be cashed in for goods on sites that are part of the loyalty programme.
A spokesperson for Beenz said that the company is currently talking to a number of companies, but declined to comment specifically on MP3.com.
MP3.com said it does not comment on speculation.
Beenz recently gained acceptance in the US from personal finance site The Motley Fool's fool.com, but there is little doubt that an agreement with a high profile company like MP3.com would give it a sigificant boost in the US market.
Beenz, which now has well over 125 companies in its scheme, will have its competition cut out over the pond. MyPoints already has four million customers in the US, and 50 ecommerce partners including department store Macy's and bookstore Barnes & Noble.
A smaller player in the US, FreeRide, is also gaining recognition. It now has more than 200 sites and gives customers points for buying both on and off line.
AOL in the US also runs a rewards programme for members, who can use points to shop with selected companies.
Analysts, however, maintain that running loyalty programmes on the internet are much harder than many realise. "Basically there isn't much loyalty on the Web," commented Jim Nail, an analyst with market research company Forrester Research.
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