E-business and customer relationship management (CRM) developer Magic Software plans to launch a UK reseller programme next month.
The Israeli vendor has already signed six UK resellers for the planned programme as it launches Eservice, the latest module in its e-business range.
Andy Peart, head of marketing at Magic UK, said the company hopes to increase its indirect UK sales from 40 per cent of turnover to 60 per cent in 2000 and 75 per cent in 2001. "We are limiting recruitment to 20 partners as we are guaranteeing fixed numbers of leads, and providing full marketing support, training and project management," he said. Magic has about 50 UK partners at present.
After difficulties in 1997 and 1998, when its senior management changed and the company made losses, Magic said it has now solved its problems by cutting costs and focusing on the e-commerce and CRM markets.
The company claimed its applications suite offers customised modules that work together; the ability to move business to the Web; software that integrates front-end, back-end and legacy systems; fast deployment using simple customisation; and an easy path to working with new technologies such as WAP and XML. Its e-business development software already works with Linux.
Eservice joins the Emerchant, Econtact, Esales and Ecapture modules in Magic's CRM suite.
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