Traditional methods of managing software are being rendered largely redundant in the swing to Java-based Internet applications, according to Arthur Hoff, chief technology officer of push software firm Marimba.
In a keynote address to the Object Expo and Java Expo conference in New York this week, Hoff predicted that there would have to be greater automation of both application and content distribution to take advantage of the compressed Internet application lifecycle. This would probably entail using decentralised networks of servers to publish content.
"We need a better distribution mechanism," van Hoff told delegates. "It's getting harder and harder to write applications across the multiplicity of client platforms." Van Hoff pledged that a future, entrerprise-robust release ofMarimba's flagship product, Castanet, would support distribution of non-Java applications, but added that there were no plans to back Microsoft's Channel Definition Format, which it is pushing as a de facto standard for push technology.
Van Hoff used his keynote address to plug Marimba?s product line, criticising the software push models implemented by competitive products. the best approach, he claimed, was to use application mirroring, as Marimba does with its Castanet Channels and Castanet Turner products.
Coinciding with van Hoff?s address, Marimba announced a tie-up with Starpoint Software to add customisation features to Castanet channels and allow targeted advertising at Castanet subscribers.
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