Leading players in the buzzing interactive media and gaming world will gather next week in the south of France for Milia 99, Europe's key multimedia event.
Milia 99 in Cannes will bring together prominent players in the TV, Internet and telecoms worlds to discuss topics including the huge business opportunities promised by the advent of broadband networks to the home.
The show will be a rich hunting ground for network operators, hardware and service providers who are frantically looking for new media applications and content to fill their broadband networks and generate revenue for them.
Milia is "all about negotiating licensing agreements, buying and selling content, forging strategic alliances and partnerships and seeking new talent," said the show's organisers in a statement.
Milia is running a new talent pavilion that will showcase the 27 winners chosen from 240 projects received from 25 countries who will pave the way for the multimedia of tomorrow. "It is a true job-bank and talent pool," said the organisers.
UK participants include representatives from the Royal College of Art and Middlesex University.
Intel will be showing technology demos for Pentium III processor and give a glimpse into the future in how processing power will push multimedia into the next millennium and beyond.
Microsoft will be showcasing its Direct X technology and releasing its latest component, Direct Music. Direct X technologies make it easier for Windows based PCs to run and display multimedia rich applications such as full colour graphics, video, 3D animation and surround sound. Direct X is an integral part of Windows 98, 2000 and Internet Explorer 4.0.
Milia will also focus on convergence issues concerning interactive TV and online content aggregators. This is reflected in an increased participation this year of telecoms, TV, satellite, cable and enabling technologies companies, including Astra-Net European Satellite Multimedia Service, Mondo TV SRL and IMPS.
French broadcaster TF1 will be attending Milia for the first time. The company has set up a Web site that it claims is a true extension of the television channel. It will be showing off original interactive content for the Web site and other media.
Again converging the Internet with the television, WebChoice from the US will be showing technology that will send viewers to Web sites to enhance their viewing experience. The technology will also enable viewers to interact with their favourite TV shows.
Another first time exhibitor is CNNFN, one of the first digital non-linear networks designed to launch simultaneously on the television and Internet. It will be launching a new station, called World Business Today, dedicated to 24 hour coverage of global financial markets.
DoubleClick will be showing its Internet offerings designed to grow advertising on the Internet, build brands and target online campaigns.
On the back of a booming games industry Milia is running a Games Expo where synergies in home entertainment will be highlighted online, via interactive TV and animation. Gaming industry heavyweights Sony Computer Entertainment, Sega Europe, Microsoft, Eidos Interactive and Disney Interactive will be represented.
The Milia industry rendez-vous in Cannes next week is the place to be for sharing ideas, making connections and checking out the industry's latest developments.
To keep you informed, VNU Newswire and VNUnet radio will be reporting from Milia daily.
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