CBS has been on a shopping spree and taken stakes in two Internet companies in exchange for $200 million of promotion and advertising.
The deals, with Hollywood.com and Storerunner.com, follow CBS's pattern of trading advertising time and its powerful brand name and image for stakes in cyberspace startups.
CBS will get 35 per cent of Hollywood.com, a movie website that provides listings as well as information and interviews from tinsel town. The remainder of the site will be owend by Big Entertainment, which launched the Sci-Fi cable TV channel.
In the second deal, CBS will get a 50 per cent stake in Storerunner.com, a site that trawls the Internet for shopping bargains. CBS will also lend its brand name to the site.
CBS also has stakes in CBS Marketwatch.com and Sportsline USA.
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